The story began in 1985 with visionary entrepreneur Rolf Keller, a Swiss Electrician, who developed a design strategy to bring European lighting and technology into the South African retail market, with the emphasis and focus on truly understanding consumer behaviour, needs and personalities. His philosophy further endeared the vision of sustainability towards local manufacturing which continues to characterize the company’s core brand values and philosophy today.
Our Value Distribution
Through intensive research to innovative design and development, everything is controlled in-house before construction of the prototype. After technical lighting calculations and project planning, follows the CAD, Pro Engineering and a 3D Printing design process with CNC equipment and hands-on craftsmanship. After construction of the prototype and before going to series production, all luminaires are examined in the company’s laboratory for thermal and electrical function before the final stage of powder coating. Offering a standard range of colours with the flexibility of specific colour toning every process is managed at the in-house powder coating plant, thus summarizing the company’s continued commitment and leadership in the development of uncompromised quality craftmanship for the lighting industry market.